Job Summary

We are looking for an experienced Senior Media Buyer with a strong background in e-commerce and performance marketing to manage and scale paid advertising campaigns across Fixtech and Black Mint.

The role focuses on driving profitable sales, completed repair orders, qualified customer enquiries, and B2B leads through effective paid acquisition strategies.

The ideal candidate should be capable of independently managing advertising campaigns and budgets, analyzing performance, optimizing acquisition costs, and collaborating with the content and commercial teams to achieve measurable business results.

Key Responsibilities

• Develop and execute paid advertising strategies across Meta Ads, Google Ads, and TikTok Ads.

• Plan, launch, manage, and optimize full-funnel campaigns, including awareness, conversion, retargeting, and retention.

• Drive e-commerce purchases for Black Mint and repair enquiries and bookings for Fixtech.

• Generate qualified B2B leads by targeting relevant corporate decision-makers and business audiences.

• Manage advertising budgets and optimize spending based on campaign performance and business objectives.

• Collaborate with the Content Manager to develop creative briefs, test advertising concepts, and improve campaign performance.

• Conduct A/B testing across creatives, audiences, offers, and landing pages.

• Monitor campaign performance and analyze key metrics, including CAC, CPA, ROAS, MER, CTR, CPC, and conversion rates.

• Maintain accurate tracking and measurement using Meta Pixel, Conversions API, GA4, and Google Tag Manager.

• Prepare performance reports and provide actionable recommendations to improve acquisition efficiency and revenue.

Requirements

• 6+ years of hands-on experience in media buying and performance marketing.

• Proven experience managing and scaling e-commerce advertising campaigns with substantial monthly budgets.

• Strong expertise in Meta Ads Manager and Google Ads; experience with TikTok Ads is highly desirable.

• Strong understanding of e-commerce funnels, customer acquisition, retargeting, and conversion optimization.

• Practical experience with Meta Pixel, Conversions API, Google Analytics 4, and Google Tag Manager.

• Good understanding of performance metrics, including CAC, CPA, ROAS, MER, AOV, and LTV.

• Experience with Google Merchant Center, product feeds, and audience segmentation.

• Advanced Excel or Google Sheets skills for campaign analysis and reporting.

• Ability to manage multiple brands, allocate budgets, and make data-driven decisions independently.

• Strong communication and collaboration skills.

Preferred Qualifications:

• Experience in consumer electronics, smartphones, laptops, gadgets, or technology retail.

• Experience in fast-growing e-commerce businesses or technology startups.

• Previous experience in the Egyptian and GCC markets.

• Familiarity with Shopify or WooCommerce and CRM platforms.